Nellie Andreeva
It’s no April Fool’s joke — last month CNN delivered its lowest-rated month in total day in over a decade, since August 2001, the month before the September 11 attacks. The once-dominant cable news network posted decade-lows among both total viewers (357,000) and Adults 25-54 (108,000). Versus April last year, CNN was down 21% in total viewers and 29% in 25-54. In comparison, leader Fox News CHannel was up 2% in total viewers (1.1 million) and 1% in 25-54 (273,000) and No.2 MSNBC was flat in total viewers (425,000) and down 5% in 25-54 (139,000).
Things did not look brighter for CNN in the evening where its shows too posted across-the-board declines: John King USA at 6 PM was down 41% in the 25-54 demo, Erin Burnett Outfront at 7 PM was down 34%, Piers Morgan was down 14% at 9PM, and Anderson Cooper 360  was down 8% at 8 PM and 28% at 10PM. In primetime, CNN had its lowest rated month in nearly two years, since August 2010, in both total viewers (508,000, down 16% from last year) and adults 25-54 (149,000, down 22%). Meanwhile FNC (1.9 million, 395,000 in 25-54) was flat in total viewers from last April and down 9% in 25-54. MSNBC (754,000; 236,000) was down 5% and 9%, respectively.