Sunday, January 26, 2014

advertizing story

Robin,

It must have been close to 70 years ago that I first
saw and read this add.  I know that I was just a kid
at that time and this was a very popular item of the
times as so many kids lived on farms. Whether or not
the story is TRUE, I do not know.  I can only confirm
this is NOT new and it has been around for a while. 
Thanks for sending it.

DAD
-- 
Sent: Sunday, January 26, 2014 12:45 PM
Subject: advertizing story

UE STORY, THEY SAY...
  
 



 
 


This is PRICELESS ...

A little old lady from Wisconsin had worked in and around her 

family dairy farms since she was old enough to walk, with 
hours of hard work and little compensation.

When canned Carnation Milk became available in grocery 

stores in the 1940s, she read an advertisement offering 
$5,000 for the best slogan.

The producers wanted a rhyme beginning with 'Carnation 

Milk is best of all.'

She thought to herself, I know everything there is to know 

about milk and dairy farms. I can do this! She sent in her entry, 
and several weeks later a black car pulled up in front of her house.

A large man got out, knocked on her door, and said, "Ma'am, 

the president of Carnation milk absolutely LOVED your entry. 
So much, in fact, that we are here to award you $1,000, even 
though we will not be able to use it for our advertisements!"

He did, however, have one printed up to hang on his office wall.

Here it is:
Carnation.jpg




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