America's
Fastest-Growing Drug Problem
The
American people want a miracle pill that they can just pop into their mouth to
knock out disease (which will NEVER happen). The American people want this
because a miracle pill would allow them to keep living lavishly and frivolously
while eating their beloved degenerate, denatured and devalued Standard American
Diet.
No pill
will ever knock out (cure) any disease. A single pill didn't cause the
pathology. It was the thought process (mindset), diet and lifestyle (or death
style) of the person that caused the pathology. And yes, consuming various or
multiple pills (drugs) plays a role in the development of pathology. Disease is
multidimensional and not one-dimensional. Unfortunately for Western allopathic
medicine, they treat disease in a one dimensional way.
Drugs
become personalities in new marketing push
Big
Pharma is starting to give a personality to its drugs in order to push revenues
towards its annual sales target of $1.3 trillion by 2018.
Personality
traits such as dependable, optimistic and elegant are being used to encourage
people to want a specific drug.
Much of
this new marketing spin is happening in the US where direct-to-consumer
advertising is permitted. It’s hoped that consumers will then ask the doctor to
prescribe the ‘dependable’ drug.
Fifteen
well-known drugs, such as Viagra, Lipitor and Prozac, are being given ‘brand
personalities,’ say researchers from the John Molson business school, a
technique that has been used for years by Apple, Coca-Cola and other major
manufacturers.
The
personalities have two aspects: competence and innovation. So as well as being
dependable, drugs are also being promoted as unique and original. This new
marketing strategy is a necessary next step for Big Pharma as it moves towards
global annual sales of $1.3 trillion by 2018 in the face of stiff competition
from generics and tough regulation. (Source: Journal of Consumer Marketing,
2013; 30: 583)
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