"Destroy," "Neutralize" Or "Discredit"
Dissenting Doctors
Merck made a "hit list" of doctors who criticized Vioxx, according to testimony in a Vioxx class action case in Australia. The list, emailed between Merck employees, contained doctors' names with the labels "neutralise," "neutralised" or "discredit" next to them.
Related: New Merck Allegations: A Fake Journal; Ghostwritten Studies; Vioxx Pop Songs; PR Execs Harass Reporters
According to The Australian, [2009 link no longer works] Merck emails from 1999
showed company execs complaining about doctors who disliked using Vioxx.
One email said:
 "We may need to seek them out and destroy them where they live ..." |
The plaintiffs' lawyer gave this assessment:
"It gives you the dark side of the use of key opinion leaders and thought leaders ... if (they) say things you don't like to hear, you have to neutralise them ... It does suggest a certain culture within the organisation about how to deal with your opponents and those who disagree with you." |
The Australian:
The court was told that James Fries, professor of medicine at Stanford University, wrote to the then Merck head Ray Gilmartin in October 2000 to complain about the treatment of some of his researchers who had criticised the drug. "Even worse were allegations of Merck damage control by intimidation," he wrote, ... "This has happened to at least eight (clinical) investigators ... I suppose I was mildly threatened myself but I never have spoken or written on these issues." |
The allegations come on the heels of revelations that Merck created a fake medical journal - the Australasian Journal of Bone and Joint Medicine - in which to
publish studies about Vioxx; had pop songs commissioned about Vioxx to
inspire its staff, and paid ghostwriters to draft articles about the drug.
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