In
1998, Kodak had 170,000 employees and sold 85% of all photo paper
worldwide.
Within
just a few years, their business model disappeared and they went
bankrupt.
What
happened to Kodak will happen in a lot of industries in the next 10 year - and
most people don't see it coming. Did you think in 1998 that 3 years later you
would never take pictures on paper film again?
Yet
digital cameras were invented in 1975. The first ones only had 10,000 pixels,
but followed Moore's law. So as with all exponential technologies, it was a
disappointment for a long time, before it became way superior and got
mainstream in only a few short years. It will now happen with Artificial
Intelligence, health, autonomous and electric cars, education, 3D printing,
agriculture and jobs. Welcome to the 4th Industrial Revolution. Welcome to the
Exponential Age.
Software
will disrupt most traditional industries in the next 5-10
years.
Uber
is just a software tool, they don't own any cars, and are now the biggest taxi
company in the world. Airbnb is now the biggest hotel company in the world,
although they don't own any properties.
Artificial
Intelligence:
Computers become exponentially better in understanding the world. This year, a
computer beat the best Go player in the world, 10 years earlier than expected.
In the US, young lawyers already don't get jobs. Because of IBM Watson, you
can get legal advice (so far for more or less basic stuff) within seconds,
with 90% accuracy compared with 70% accuracy when done by humans. So if you
study law, stop immediately. There will be 90% less lawyers in the future,
only specialists will remain. Watson already helps nurses diagnosing cancer, 4
time more accurate than human nurses. Facebook now has a pattern recognition
software that can recognize faces better than humans. In 2030, computers will
become more intelligent than humans.
Autonomous
cars:
In 2018 the first self driving cars will appear for the public. Around 2020,
the complete industry will start to be disrupted. You don't want to own a car
anymore. You will call a car with your phone, it will show up at your location
and drive you to your destination. You will not need to park it, you only pay
for the driven distance and can be productive while driving. Our kids will
never get a driver's licence and will never own a car. It will change the
cities, because we will need 90-95% less cars for that. We can transform
former parking space into parks. 1.2 million people die each year in car
accidents worldwide. We now have one accident every 100,000 km, with
autonomous driving that will drop to one accident in 10 million km. That will
save a million lives each year.
Most
car companies might become bankrupt. Traditional car companies try the
evolutionary approach and just build a better car, while tech companies
(Tesla, Apple, Google) will do the revolutionary approach and build a computer
on wheels. I spoke to a lot of engineers from Volkswagen and Audi; they are
completely terrified of Tesla.
Insurance
companies
will have massive trouble because without accidents, the insurance will become
100x cheaper. Their car insurance business model will disappear.
Real
estate will change. Because if you can work while you commute, people will
move further away to live in a more beautiful
neighborhood.
Electric
cars will become mainstream until 2020. Cities will be less noisy because all
cars will run on electric. Electricity will become incredibly cheap and clean:
Solar production has been on an exponential curve for 30 years, but you can
only now see the impact. Last year, more solar energy was installed worldwide
than fossil. The price for solar will drop so much that all coal companies
will be out of business by 2025.
With
cheap electricity comes cheap and abundant water. Desalination now only needs
2kWh per cubic meter. We don't have scarce water in most places, we only have
scarce drinking water. Imagine what will be possible if anyone can have as
much clean water as he wants, for nearly no cost.
Health: The
Tricorder X price will be announced this year. There will be companies who
will build a medical device (called the "Tricorder" from Star Trek) that works
with your phone, which takes your retina scan, your blood sample and you
breath into it. It then analyses 54 biomarkers that will identify nearly any
disease. It will be cheap, so in a few years everyone on this planet will have
access to world class medicine, nearly for free.
3D
printing:
The price of the cheapest 3D printer came down from $18,000 to $400 within 10
years. In the same time, it became 100 times faster. All major shoe companies
started 3D printing shoes. Spare airplane parts are already 3D printed in
remote airports. The space station now has a printer that eliminates the need
for the large amount of spare parts they used to have in the
past.
At
the end of this year, new smart phones will have 3D scanning possibilities.
You can then 3D scan your feet and print your perfect shoe at home. In China,
they already 3D printed a complete 6-storey office building. By 2027, 10% of
everything that's being produced will be 3D printed.
Business
opportunities:
If you think of a niche you want to go in, ask yourself: "in the future, do
you think we will have that?" and if the answer is yes, how can you make that
happen sooner? If it doesn't work with your phone, forget the idea. And any
idea designed for success in the 20th century is doomed in to failure in the
21st century.
Work:
70-80% of jobs will disappear in the next 20 years. There will be a lot of new
jobs, but it is not clear if there will be enough new jobs in such a small
time.
Agriculture:
There will be a $100 agricultural robot in the future. Farmers in 3rd world
countries can then become managers of their field instead of working all days
on their fields. Aeroponics will need much less water. The first Petri dish
produced veal is now available and will be cheaper than cow produced veal in
2018. Right now, 30% of all agricultural surfaces is used for cows. Imagine if
we don't need that space anymore. There are several startups who will bring
insect protein to the market shortly. It contains more protein than meat. It
will be labeled as "alternative protein source" (because most people still
reject the idea of eating insects).
There
is an app called "moodies" which can already tell in which mood you are. Until
2020 there will be apps that can tell by your facial expressions if you are
lying. Imagine a political debate where it's being displayed when they are
telling the truth and when not.
Bitcoin
will become mainstream this year and might even become the default reserve
currency.
Longevity:
Right now, the average life span increases by 3 months per year. Four years
ago, the life span used to be 79 years, now it's 80 years. The increase itself
is increasing and by 2036, there will be more that one year increase per year.
So we all might live for a long long time, probably way more than
100.
Education: The
cheapest smart phones are already at $10 in Africa and Asia. Until 2020, 70%
of all humans will own a smart phone. That means, everyone has the same access
to world class education. Every child can use Khan academy for everything a
child learns at school in First World countries. We have already released our
software in Indonesia and will release it in Arabic, Suaheli and Chinese this
Summer, because I see an enormous potential. We will give the English app for
free, so that children in Africa can become fluent in English within half a
year.
Boom!
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